Hear from our experts as we discuss the state of the global freight, which metrics matter most in 2022 and why seasonality matters so much. Oh, and a little culture briefing.
Read MoreIf it feels like you’ve seen more product placement in your favorite TV shows lately, you probably have. Once a marketing trick embraced mainly by the movie industry, product placement became popular with the small screen after TiVo and streaming services delivered a one-two punch to the efficacy of traditional 30-second ads. And the tools of the digital age are about to make this tactic a whole lot more futuristic…
City Global is very pleased to announce that Ryan Solon will join the agency as a Brand & Product Architect in our Beverly Hills office!
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Global Trends & Outlook, Supply Chain Macro Picture, Digital Commerce
This year's annual summit will have three segments to help you thrive worldwide...
Global Update & Outlook
Tradekraft: A Journey into Supply Chain Strategy & Innovation
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Kyle Chayka tackles the metaverse. Airlines rewrite FF rules again. The truffle hunt workout. Saudi chicken nuggets. How the Greek revolution shaped Europe. What type of plant milk is the best? The counterargument for the Touch Bar. Pogba to walk awy from Man U a second time? Ratajkowski airs her list of grievances. Loving your job is a trap. Audi's looking to get back into F1. These upstarts want to take on Amex. What’s in the box? The USMNT were fortunate. And Harry Potter turns 20.
Read MoreChinese New Year, also called the Spring Festival, or CNY is the country’s most important holiday. Like Easter, Christmas, or Thanksgiving people travel back to their hometowns to spend time with their families. The Chinese New Year National Holiday in 2022 starts on Monday the 31st of January and officially lasts for 7 days in Mainland China.
While the official holiday only technically lasts for about a week, most factories are closed for an entire month, with disruptions lasting even longer than that. You certainly don't want to be left waiting months for inventory in 2022. If shipping by SEA, you have 72 hours to place your order to not have your product affected by Chinese New Year!
You might still be wiping off traces of face paint while fighting a Halloween hangover, but it’s officially November—which, for some, marks the true start of the holiday season. We won’t be the judges of when it’s appropriate to start playing “All I Want for Christmas Is You,” but we will tell you what marketers have going on over the next few months.
Read MoreUS Trade Representative Katherine Tai just announced the results of the Biden Administration's review of its China policy. What does this mean for business? How will China react? We figure out what this means for tariffs, supply chains, and Sino-US relations in conversation with James Green, who was right in the middle of all these issues when he served as Minister Counselor for the Trade Affairs (USTR) at the U.S. Embassy in Beijing from 2013-2018.
Read MoreNBC News’ Lester Holt got a rare look at the supply chain crisis from the Port of Long Beach in California, where workers say not much has changed since President Biden announced 24/7 operations. Aside from the role ports play in the supply chain, there’s also a shortage of truck drivers and equipment for moving containers.
Read MoreShocked by Gen Z’s inconsistency? What follows shouldn’t be a surprise if you understand consumer psychology and behavior. We want what we want, and even Gen Z, for all its preaching of conscious shopping, isn’t immune that to constant. To believe that Gen Z shoppers are largely going to behave differently merely because of what they say, is arguably naive, and this excerpt proves the point:
Read MoreIn an effort to address the growing supply chain crisis caused by the cargo ship bottleneck, President Joe Biden announces Wednesday a deal in which Port of Los Angeles will begin operating 24 hours a day. A similar plan will also likely move forward for the Port of Long Beach, the LA Times Reported.
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